![]() ![]() Heat map tools give you a vivid picture of the clicking patterns of your users and how far they are scrolling down on your web pages. You don’t have to be a conversion rate expert to see the web areas ignored by your visitors. One of the main advantages of heat maps is that they spotlight critical issues that should be addressed in your website design. Having said that, let’s take a deeper look at the benefits associated with heat maps: Direct overview of crucial web performance Being able to turn heat maps data into insights will ultimately help you improve your conversion rate. It comes with many benefits that can help enhance user experience, improve engagements, and store design. ![]() Launching heat maps on your Shopify website is very rewarding. Why you should use heat maps on your Shopify stores Using the above image as an example – the areas where visitors click on the most are dark orange. Here’s is one of the ways how a heat map can display data in a color-coded form:Īs you can see from the above image, heat maps collect data from a web page and use different colors to show which web page content gets more attention and gets ignored.Īlthough this might vary from the heat map tool you use, most softwares present heat as a dark color and light colors for web areas with less intensity. Heat maps capture the movement, clicks, and scroll depth of the visitor’s mouse, and they present this data in a color-coded form. Once your heat map tool captures this data, it sends it to the heat map processing server using either XHR or WebSockets requests.The frequency of these captures also determines the accuracy of the heat map. Heat map tools record the cursor positions and scroll depth of your visitors at regular short intervals.When a visitor clicks on any page on your website, a heat map tool records that.Heat map tools usually capture visitor data this way: Now that you know what a heat map is, how do they work? Knowing where people click on, ignore, or scroll through can help you optimize your website for more engagements and conversions. They help you understand areas that are getting more and less interaction on your website. 6.2 Related Posts: What is a heat map, and how does it work?Ī Shopify heat map is basically a color-coded representation of how your visitors interact with a web page on your Shopify store. ![]()
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